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"B2B Marketer's Quick Start Guide"

Martech and sales tools

In 2023, the annual Marketing Technology Landscape Supergraphic identified over 11,000 platforms and solutions in the B2B Martech space, marking an 11% surge compared to 2022. This indicates a rapid expansion in the number of tools available to organizations today.

As technology continues to evolve, the landscape becomes increasingly complex. It's no surprise that navigating through this ever-expanding maze of options can be a daunting task for marketers. Trying to optimize your tech stack and build a tightly integrated digital infrastructure that not only aligns with your business objectives but also fuels long-term growth has never been more challenging.

To help, we’ve designed this quick start guide, which explores four distinct tool categories capable of revolutionizing how your teams engage the right prospects and customers.

In this guide, we cover:

• ABM Orchestration
• Sales Automation
• Content Experience
• Social Media

Within each category, we cover leading platforms and tools, offering insights into their respective advantages and disadvantages to aid you in your research.

To kick things off, let’s start with ABM orchestration.

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