Most managers are already using advanced analytics and visualization tools, a new survey finds. But they still hunger for deeper insights and more self-service.
Workers at all levels today know that analytics tools can provide them with granular insights for everyday decision-making. And many of these workers—in fact, more than might be expected—are already using self-service and data-visualization tools. In a survey of 827 business managers conducted by Harvard Business Review Analytic Services, more than 80 percent of respondents say they deploy self-service analytics on the job, helping their companies move quickly toward a culture of data-driven decisions. But a significant number of these workers aren’t satisfied with the tools’ functionality and benefits. Also, while self-service and visualization tools are widely used, they’re not always used deeply across the organization. Training for analytics tools also is often inadequate. As a result, few companies are truly making fast decisions. And despite the promise of self-service, many business managers continue to depend on analytics help from their IT departments. So executives realize they must embrace a new approach to analytics—as well as innovative technology—to keep ahead of the competitive pressures of a rapidly changing business landscape.
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