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Case Study Report: Launching a Digital Business Within a Legacy Company: Marriott International and Publicis Sapient

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"Case Study Report: Launching a Digital Business Within a Legacy Company: Marriott International and Publicis Sapient"

Global hospitality leader and longtime Publicis Sapient partner, Marriott International, responded to the raft of startups disrupting the industry by launching its own home rental platform: Homes & Villas by Marriott.

With this case study report, explore how:

  • Established brands can create new business ventures in an ever-changing world
  • Actionable insights can drive the concept and management of a truly generative business model
  • New partnership models—like joint investments and revenue sharing—are waiting to be unlocked


Offered Free by: Publicis Sapient
See All Resources from: Publicis Sapient

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